Generac RE+ 2022 Video Wall
We designed the giant video-wall content and placed it at Generac’s booth so the whole-home story read clearly from across the aisle.


We designed the giant video-wall content and placed it at Generac’s booth so the whole-home story read clearly from across the aisle.
We leaned into photocopied zine energy, slotting a comic-girl reading 'MOXIE' into a torn-paper collage with rough textures and red ink splatters.
We framed Hadley Robinson’s portrait with torn-paper textures, red marker doodles, and a bold prompt so the tile reads like a zine someone would trade in a hallway.
We turned a class-style portrait into a passed-around zine moment by painting bold red Xs and eye bars, then layered splatters and notebook lines to read like a protest flyer.
We paired Lauren Tsai as Claudia's candid portrait with ripped-paper collage and a personal quote so the post reads like a zine page someone might pass down the hall.
We created a newspaper-style supplement and press release layout to support the One Night in Miami... social campaign, using archival type and a Hampton House still to root the piece in 1964 Miami.