brand activations, capabilities, creative design services, interactive brand experiences, print design services, branded products merchandise

Bat-Fam

We shaped an in-world note from Alfred that framed a cupcake-baking activity and explained how the included thermochromic sticker worked.

THE CHALLENGE

How do you introduce a brand-new series to families in a way that’s just as fun away from the screen as it is on it?

OUR APPROACH

  • Reimagined the traditional press kit as an interactive family experience.
  • Partnered with I’m The Chef Too! to create a custom Bat-Fam baking activity alongside original games, keepsakes, and collectibles. 
  • Designed every element to encourage families to play, create, and spend time together before watching the series. 

THE IMPACT

A memorable influencer experience that extended the spirit of the show beyond the screen and helped introduce Bat-Fam through shared family moments.  

For Bat-Fam, we used an in-world note from Alfred to give a boxed cupcake-baking activity a simple narrative reason to exist. Alfred’s apology for missing lunch positioned the baking as part of the experience, rather than an unexplained add-on, while his message also helped recipients understand how to use the included thermochromic sticker. By combining story context and practical instruction in one touchpoint, we made the box easier to enter and gave the activity a character-led frame. Our contribution centered on shaping that Alfred-authored moment for the experience.

Merchandise

Two playing-card sized pieces on a white background: one shows a stylized green-haired villain holding four jacks against a blue field, the other lists handwritten pun jokes in red and black ink.
Glossy zippered lunch box showing the Bat‑Fam characters riding a stylized blue Batboat over a cartoon Gotham skyline, with a bold yellow Bat‑Fam logo on the boat's nose.
Yellow-backed sticker sheet showing black line drawings of Bat‑Fam characters and props—flying cape figure, small caped figure on roller skates, cat, and several playful poses—with small copyright text at the bottom.
Three cupcakes with white buttercream, black bat-shaped sprinkles, and blue, yellow, and white round sprinkles in black and yellow paper liners.
Yellow Bat‑Fam stylized logotype enamel pin with blue outline and small DC emblem at top, shown alongside its metal backing with two butterfly clutch pin closures.
Bat‑Fam coloring book standing upright behind an open two‑page black-and-white family-room line drawing, with scattered crayons and a blue crayon box on a white background.
Handwritten blue note from Alfred addressed 'Dear Friends of Master Wayne' offering a top-secret Wayne family cupcake recipe in place of lunch, signed 'Sincerely, Alfred'.

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