How do you introduce a brand-new series to families in a way that’s just as fun away from the screen as it is on it?
OUR APPROACH
Reimagined the traditional press kit as an interactive family experience.
Partnered with I’m The Chef Too! to create a custom Bat-Fam baking activity alongside original games, keepsakes, and collectibles.
Designed every element to encourage families to play, create, and spend time together before watching the series.
THE IMPACT
A memorable influencer experience that extended the spirit of the show beyond the screen and helped introduce Bat-Fam through shared family moments.
Merchandise
Lunch Box
Enamel Pins
Coloring Book
Character Sticker Sheet
Bat Note
Alfred Apology Cupcakes
We included Alfred’s apology note as a small, in-character moment inside the Bat‑Fam influencer kit to lead families into the custom cupcake activity.We designed the Bat‑Fam cupcake styling—white buttercream, tiny black bats, and playful blue-and-yellow sprinkles—as part of the baking activity we developed with I’m The Chef Too!.
