IMAGE
The development of a brand’s identity, positioning, voice, visual style, and customer experience to create recognition, build trust, and differentiate it from competitors.
We paired Lauren Tsai as Claudia's candid portrait with ripped-paper collage and a personal quote so the post reads like a zine page someone might pass down the hall.
We spelled USAePay out of coffee beans on burlap to give the company's social voice a warmer, more human touch.
We dressed the security message in a brick-textured, colorful illustration so it would read like something made by the people who build the product—clear, human, and visually friendly.
We framed a tactile timeline—from an 1865 charge coin to a 1993 EMV chip card—to give USAePay’s social feed a human, historical moment.
We spread USAePay’s omnichannel message across a four-color brick canvas, pairing simple icons for online, mobile, phone, and retail to make payments feel more human.
We paired Randi’s vivid portrait with oversized typography and a rush of suspended color, giving shape to everything she’s carrying beneath the version of herself everyone depends on.
We made these canvas tote mockups for the Paper Girls social campaign, pairing a neon-pink series logo with a vintage 'The Cleveland Preserver' masthead.
