audio visual creative, campaign development, social media community management, advertising copywriting, cultural consulting, digital brand activations, digital creative services, marketing photo video production, motion graphics animation, organic paid social strategy, out of home advertising, branded products merchandise, guerrilla marketing stunts, social media video production

She’s Gotta Have It

A free-spirited Brooklyn artist juggles simultaneous sexual relationships with three very different men, refusing to choose monogamy or conform to traditional expectations of womanhood

THE CHALLENGE

How do you market a series centered on identity, sexuality, and empowerment without reducing its message to marketing?

OUR APPROACH

Created an Instagram mural that evolved alongside Nola’s journey across two seasons.
Built the #MyNameIsnt generator, empowering audiences to personalize the campaign and join the conversation.
Connected the series to the broader cultural dialogue without forcing the message.

THE IMPACT

This social campaign amassed thousands of participants, trended on Twitter, appeared at Women’s Marches worldwide, and generated national earned media.