Jungle Cruise brought action, mystery, and sharp character comedy to Disney’s classic adventure premise. We were excited to turn that expedition into a participatory Instagram campaign, using social creative, design, and interactive storytelling to put viewers closer to the choices and close calls in the film.
We turned the uncertainty of Jungle Cruise into a series of quick Instagram decisions. Each video asked viewers to choose a route, an escape, or whom to follow, then used supplied film footage to reveal what waited next. The recurring choice mechanic made the river journey feel playable while keeping the film’s action and comic peril close at hand.
MacGregor Houghton’s packing list gave us a clean way into the film’s character comedy. We designed this Instagram carousel as a polished inventory of the formalwear, luggage, grooming tools, and comforts he considers essential for an Amazon expedition. The joke unfolds item by item, contrasting his civilized standards with the very different demands of the jungle.
This Instagram carousel took viewers deeper into the world of Jungle Cruise, moving through river travel, wildlife, mystery, and looming danger one card at a time. We used the swipe-through format to create a sense of progression, letting the jungle shift from beautiful to unpredictable before resolving with the film’s theatrical and Disney+ release message.
These short-form Instagram pieces treated jungle danger as part of the fun. For Danger!, we paired supplied film moments with field-guide-style cards to introduce five hazards in a playful survival-guide format. A separate Story-slider prompt made Proxima’s appetite the interaction, asking viewers to send a steak toward Frank Wolff’s jaguar before she got any hungrier.
For Disney’s Jungle Cruise campaign, we created interactive Instagram videos, character-comedy carousels, a jungle survival guide, and Story-slider creative using supplied film footage and toolkit material. The work gave the campaign a mix of social media marketing formats that could hold adventure, danger, and humor in the same frame. Together, these pieces gave Disney a flexible set of Instagram creative that made the film’s unpredictable journey feel active and playful.
