360 social media marketing, audio visual creative, campaign development, social media community management, advertising copywriting, creative services, creative design services, digital brand activations, digital creative services, experiential marketing, organic paid social strategy, marketing strategy, guerrilla marketing stunts, social media video production
mr. & mrs smith
We repositioned mr. & mrs. smith as a modern relationship story wrapped in a stylish spy thriller, rather than a remake of the 2005 film. Across strategy, 360 social, AV, and design, we drew from classic espionage while embracing the series’ distinctive in-world aesthetic. By balancing action with awkward humor and emotional intimacy, the campaign helped audiences appreciate the Smiths—and the franchise—on fresh terms.
THE CHALLENGE
How do you reinvent an iconic franchise while convincing audiences to stop comparing it to the original?
OUR APPROACH
Positioned the series as a modern relationship story wrapped in a spy thriller, rather than a remake of the 2005 film.
Developed creative inspired by classic espionage while embracing the show’s distinctive in-world aesthetic and communication style.
Balanced high-stakes action with the awkward, funny, and deeply human moments that defined the Smith’s relationship.
THE IMPACT
Helped establish a fresh identity for mr. & mrs. smith, allowing audiences to appreciate the series on its own terms.
HiHi Activation
We supported the ideation and promotion of HiHi, a Mr. & Mrs. Smith-inspired stunt that turned the series’ mysterious mission system into a series of unexpected real-world moments designed to spark curiosity and conversation. From bizarre celebrity encounters to disruptive public scenarios, our work helped connect the activation back to the show and amplify the reveal across social.
