For Generac, we turned a technical product story into an engaging conference experience for RE+. We scripted a narrative around the brand’s Whole Home Solution, designed a 30-foot video wall as the centerpiece of the booth, and developed launch creative for the new PWRcell Battery. The result was an educational, high-impact experience built to connect with more than 27,000 attendees.
THE CHALLENGE
How do you create a show-stopping educational moment for a powerhouse legacy brand at an industry conference?
OUR APPROACH
Scripted a narrative video that showcased Generac’s “Whole Home Solution.”
Designed a 30ft by 10ft video wall to be the centerpiece of the Generac conference booth.
Created and concepted material to launch Generac’s new PWRCell Battery.
THE IMPACT
Created an edutaining and interactive experience for a record-breaking number of over 27,000 attendees at RE+.
SPI Video Wall
Behind the Scenes Video Wall Introduction Style Frames
