Generac needed a show-stopping educational moment at an industry conference, where attendees had to be able to grasp a complex home energy offering amid the noise of a crowded RE+ trade show floor. We built the experience around a 30-foot video wall that framed Generac’s products as one whole home system, then moved into product-level moments that clarified how individual components fit the larger solution. The finished wall served as the attendee-facing centerpiece, while introductory styleframes helped us test the opening story, pacing, and readability from across the space. Our role was to concept and shape a clear, sequential narrative that could attract passersby and make the system easier to understand at scale.
How do you create a show-stopping educational moment for a powerhouse legacy brand at an industry conference?
Created an edutaining and interactive experience for a record-breaking number of over 27,000 attendees at RE+.
We used the video wall as the primary on-site experience, giving attendees a clear way into Generac’s broader home energy offering. Rather than presenting products as separate solutions, the sequence connected whole home energy needs to individual components and their roles within the system. Its large format helped the story reach passersby on a crowded conference floor while allowing the presentation to move from the big picture into more specific product information.
These styleframes helped us pressure-test the video wall’s opening chapter before production. Because the introduction had to establish the whole home story and make PWRcell’s place within it clear from across the show floor, we used this stage to refine pacing, narrative order, and graphic scale for the 30-foot display. The work created a more legible entry point to the larger presentation.
