We developed elevated and seasonal social creative celebrating Turning Red’s themes of friendship, identity, and self-expression, including a 30-minute lo-fi study loop that extended the film’s emotional world online and earned more than 1.5 million views.
THE CHALLENGE
How do you extend the world of Turning Red beyond the film while celebrating the everyday moments that make Mei so relatable?
OUR APPROACH
Concepted and produced Disney Pixar’s first-ever “Chill & Study With Mei” lo-fi YouTube experience, inviting fans to spend time with the character beyond the movie.
Developed elevated social creative that celebrated the film’s themes of friendship, identity, and self-expression.
Created seasonal content that kept audiences engaged leading up to the film’s release.
THE IMPACT
“Chill & Study With Mei” earned more than 1.5 million organic YouTube views, expanded across multiple Disney Pixar channels, and helped audiences connect with Mei long after the credits rolled.
YouTube LoFi Beats
Countdowns
We treated the square countdown like a cozy sticky note—sticker typography, a candid pose, and warm street details to make the release feel like a friendly reminder.We made this square countdown art with Mei and her friends riding the red panda under a bold ‘3 DAYS’ sticker to announce the film’s imminent release.We put Mei and her friends, Miriam, Priya and Abby, in a loud, playful group pose under a bold “NOW STREAMING” headline so the moment reads like an invitation you can share.
Stylized Quote Cards
Carousels
Galentine’s Day Cards
We paired Mei’s cozy early-2000s look with a bold, comic-style ‘Red is a Lucky Color’ graphic to give fans a warm, confident social asset to study or chill with.
