PROJECT
The strategic process of transforming a marketing objective into a cohesive advertising campaign, including audience insights, creative concepts, messaging, content, channel planning, and execution.
We created this motion poster to carry the film’s Quantum Realm scale into a clear home-entertainment callout for Digital and Blu-ray.
We cut Scott Lang’s most outrageous moments into a quick, vertical reminder that his particular brand of superhero humor still lands at home.
We used the film’s scale-driven energy to make its Digital and Blu-ray release dates feel like the next big event for fans’ Marvel Studios collections.
We gave the physical release its own sense of scale, using the film’s size-changing language to make owning the Blu-ray feel like an addition to a Marvel collection.
We paired the film’s scale-driven action with a clear Digital and Blu-ray call to action, keeping the home-release message quick, cinematic, and easy to catch in a vertical feed.
We paired Kathryn Newton’s behind-the-scenes presence with Cassie Lang’s on-screen evolution, giving the home-entertainment campaign a talent-led way into the film’s family story.
We made the physical release feel true to Ant-Man’s size-changing world, using scale as the hook for a clean Blu-ray call to action.