360 social media marketing, audio visual creative, campaign development, creative services, cultural consulting, creative design services, digital creative services, horror, motion graphics animation, social media video production

THEM: The Scare

After a three-year hiatus, we reintroduced THEM with a campaign built around fear as both the emotional hook and creative framework. Drawing from the series’ 1990s Los Angeles setting, we used VHS textures, static, analog design, and nostalgia-driven content to create a distinctive visual identity. The campaign spotlighted standout performances, honored Black horror icons, and positioned Season 2 as a bold evolution of the genre.

Countdowns

We built anticipation for THEM: The Scare through a series of countdown pieces that transformed the campaign’s red yarn, analog television, and unsettling visual language into distinct social-first tune-in moments.

Bouncing Ball | We adapted a version of the key art and replaced the hidden figure under the sink with a posesed ball of red yarn that escaped into an empty room. It unraveled along a path revealing the premiere date of April 25.

Two days remain | a flickering CRT television delivers the countdown through static, darkness, and the uneasy feeling that something in the room is watching back.

Yarn Portrait

A character portrait series built around the tactile language of yarn and embroidery. Each image transforms a cast portrait into a layered textile composition, with visible stitching, fabric texture, and vivid red thread tracing faces, clothing, and silhouettes. The handcrafted treatment gave Kel, Edmund, Dawn, and Athena distinct visual identities while tying them together through one unsettling campaign language.

Kel's portrait rendered in dense embroidered yarn, facial features traced by vivid red stitching and frayed threads against a flat teal stitched background.

Yarn-textured portrait of Luke James for Prime Video’s THEM: The Scare, featuring a high-top fade, glasses, layered stitching, and a muted teal fabric background.

Pam Grier as Athena rendered in dense stitched yarn with exposed red thread outlining facial scars and hair, set against a teal embroidered background.

Textile-style portrait of Deborah Ayorinde as Detective Dawn Reeve rendered in layered yarn and visible stitching, with red thread highlights tracing facial contours against a flat teal background.

Meet The Characters

We introduced Dawn and Edmund through character-focused edits that distilled their personalities, conflicts, and increasingly dark paths into fast, social-first portraits.

Motion Graphics

Creator Partnerships

We partnered with creators to extend THEM: The Scare beyond traditional campaign creative, using personal reactions and handcrafted fan art to translate the show’s fear into social-native experiences.

@bridgetmccartyminis transformed the unsettling world of Prime Video’s THEM: The Scare into a detailed miniature horror scene for a creator-led social campaign.

Latinos Against Spooky reacts to THEM: The Scare with humor, cultural references, and a very relatable rule for surviving anything that goes bump in the night.

Creepy Stop Motion

Talent Capture

Character Glitching

We trapped key characters from THEM: The Scare inside a retro television frame, using memorable dialogue, analog distortion, and sudden flashes of red to turn each portrait into something increasingly unsettling.

Influencer Gift Throw Blanket

We extended THEM: The Scare’s yarn portrait system into a woven blanket concept, turning Edmund, Dawn, Athena, and Kel into a tactile piece of campaign merchandise rooted in the same thread-driven visual language.

Tongue Tied

Red thread closes in around the characters of THEM: The Scare in a portrait series that turns the campaign’s recurring yarn motif into a striking metaphor for fear, silence, and entanglement.

Low-angle close-up of Athena with red yarn wound across her mouth and eyes, vertical red threads in the background, dramatic shadowed lighting emphasizing texture and tension.

Close-up portrait of Deborah Ayorinde surrounded by strands of red yarn for Prime Video’s THEM: The Scare, set against a dark, textured background.

Close-up portrait of Edmund Gaines with red yarn tightly wrapped across his face and gold-rimmed glasses, set against a deep red threaded background that echoes tangled, frayed fabric.

From Script to Screen

A social-first series that placed scenes from THEM: The Scare alongside the original screenplay, highlighting dialogue, action, and visual direction as each moment unfolded. By synchronizing the script with the finished footage and emphasizing key lines in the campaign’s red-and-black visual language, the pieces gave fans a closer look at how the series’ horror, performances, and atmosphere moved from script to screen.

Video Quote Card

THEM: The Scare’s Script to Screen series pairs finished scenes with their original screenplay pages, revealing how the season’s most unsettling moments evolved from written word to final frame.