360 social media marketing, audio visual creative, campaign development, creative services, cultural consulting, creative design services, digital creative services, horror, motion graphics animation, social media video production

THEM: The Scare

After a three-year hiatus, we reintroduced 𝘛𝘏𝘌𝘔 with a campaign built around fear as both the emotional hook and creative framework. Drawing from the series’ 1990s Los Angeles setting, we used VHS textures, static, analog design, and nostalgia-driven content to create a distinctive visual identity. The campaign spotlighted standout performances, honored Black horror icons, and positioned Season 2 as a bold evolution of the genre.

THE CHALLENGE

How do you reintroduce THEM after a three-year hiatus while positioning Season 2 as a bold evolution of modern Black horror?

OUR APPROACH

Built the campaign around fear as both the emotional hook and creative framework.
Used nostalgic ‘90s visual language, including VHS textures, static, and analog design to reinforce the series’ setting.
Developed creative that elevated the genre while celebrating Black voices in horror.

THE IMPACT

A campaign that embraced horror beyond jump scares, creating a distinctive visual identity that reflected the show’s cultural themes and psychological tension.

Countdowns

We built anticipation for THEM: The Scare through a series of countdown pieces that transformed the campaign’s red yarn, analog television, and unsettling visual language into distinct social-first tune-in moments.

Yarn Portraits

A character portrait series built around the tactile language of yarn and embroidery. Each image transforms a cast portrait into a layered textile composition, with visible stitching, fabric texture, and vivid red thread tracing faces, clothing, and silhouettes. The handcrafted treatment gave Kel, Edmund, Dawn, and Athena distinct visual identities while tying them together through one unsettling campaign language.

Meet The Characters

We introduced Dawn and Edmund through character-focused edits that distilled their personalities, conflicts, and increasingly dark paths into fast, social-first portraits.

Motion Graphics

Creator Partnerships

We partnered with creators to extend THEM: The Scare beyond traditional campaign creative, using personal reactions and handcrafted fan art to translate the show’s fear into social-native experiences.

@bridgetmccartyminis transformed the unsettling world of Prime Video’s THEM: The Scare into a detailed miniature horror scene for a creator-led social campaign.

@latinosagainstspookyshit reacts to THEM: The Scare with humor, cultural references, and a very relatable rule for surviving anything that goes bump in the night.

Creepy Stop Motion

Talent Capture

Character Glitches

We trapped key characters from THEM: The Scare inside a retro television frame, using memorable dialogue, analog distortion, and sudden flashes of red to turn each portrait into something increasingly unsettling.

Talent Gift Throw Blanket

We extended THEM: The Scare’s yarn portrait system into a woven blanket concept rooted in the same thread-driven visual language, turning Edmund, Dawn, Athena, and Kel into tactile pieces for the campaign.

Tongue Tied

Red thread closes in around the characters of THEM: The Scare in a portrait series that turns the campaign’s recurring yarn motif into a striking metaphor for fear, silence, and entanglement.