audio visual creative, creative services, creative design services, digital creative services, motion graphics animation, social media video production

Encanto

We collaborated across multiple Disney teams to create static, motion, and AV assets for 𝘌𝘯𝘤𝘢𝘯𝘵𝘰’s theatrical and home entertainment campaigns. Guided by the film’s deeply personal cultural story, we approached each piece with thoughtful design and authenticity. The resulting platform-specific creative helped support every stage of release and introduced one of Disney’s most celebrated animated films across its social ecosystem.

THE CHALLENGE

How do you celebrate a deeply personal cultural story while creating content that resonates with audiences around the world?

OUR APPROACH

  • Designed static, motion, and AV assets for Disney’s theatrical and home entertainment campaigns.
  • Collaborated across multiple Disney teams to create cohesive creative for every stage of release. 
  • Brought cultural authenticity and thoughtful design to a story that deeply resonated with our own team. 

THE IMPACT

Helped support the launch of one of Disney’s most celebrated animated films through platform-specific creative seen across its social ecosystem.

DVD & Blu-ray

Introducing the Characters

Countdowns

Madrigal family lined along the bottom of a promotional poster under large yellow 'AHORA EN CINES' text, surrounded by butterflies, a small rain cloud over a yellow umbrella, and Antonio with a jaguar.
Mirabel in an embroidered blouse and swirling floral skirt holds hands with young Antonio as they dance beneath a large glowing 'TONIGHT' headline, with butterflies floating around them.
Madrigal family lined along the bottom of a promotional poster under large yellow 'AHORA EN CINES' text, surrounded by butterflies, a small rain cloud over a yellow umbrella, and Antonio with a jaguar.
Mirabel in an embroidered blouse and swirling floral skirt holds hands with young Antonio as they dance beneath a large glowing 'TONIGHT' headline, with butterflies floating around them.

Family is Everything

Collage-style movie artwork showing Mirabel in glasses in two closeups—one with an older woman touching her shoulder—and three vignettes of family members and butterflies on a warm tile background.
Collage with three Encanto scenes: top left shows a strong woman being hugged, top right shows two women smiling palm-to-palm, and the bottom shows an elder kissing a bespectacled woman’s cheek.

Lyric Statics

Mirabel stands smiling in embroidered clothing beside a green tiled wall and family portrait, while bold text overlays read 'That's who we are in the family Madrigal' and 'Where all the people are fantastical.'
Colorful illustration of the Madrigal family celebrating outdoors, with a wide-smiling man in yellow, cheering guests in yellow dresses, and a small curly-haired child running toward the camera.
Mirabel stands smiling in embroidered clothing beside a green tiled wall and family portrait, while bold text overlays read 'That's who we are in the family Madrigal' and 'Where all the people are fantastical.'
Colorful illustration of the Madrigal family celebrating outdoors, with a wide-smiling man in yellow, cheering guests in yellow dresses, and a small curly-haired child running toward the camera.

Most Likely To

Relatable Family Panels

Mirabel points and smiles toward Antonio, who sits on a bench holding three colorful toucans, with embroidered clothing, framed family photos, and bold caption text above the scene.
Mirabel and Antonio crouch under a bed in two stacked panels, clutching a painted toy jaguar while teal caption text reads “Make sure to pick a hiding spot... that’s big enough for both of us.”
Mirabel points and smiles toward Antonio, who sits on a bench holding three colorful toucans, with embroidered clothing, framed family photos, and bold caption text above the scene.
Mirabel and Antonio crouch under a bed in two stacked panels, clutching a painted toy jaguar while teal caption text reads “Make sure to pick a hiding spot... that’s big enough for both of us.”

Relatable Mirabel

Mirabel appears in a split two-panel social graphic: the top shows her on a dim balcony stepping forward, the bottom is a close-up of her startled face with bold teal caption text.

Food Appreciation

Decorated ceramic cup filled with steaming dark coffee on a matching saucer, sitting on sunlit terracotta tiles with warm shadows and a small Encanto logo in the corner.

Quote Cards

Colorful poster showing the Madrigal family lined across the bottom beneath a large hand-lettered quote from Mirabel, with butterflies, a small rain cloud and a yellow umbrella against a teal background.

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