For The Marvels home-entertainment release, we built organic-social assets that made the next viewing opportunity clear while giving audiences a reason to look beyond the feature itself. The campaign began with a concise announcement that connected the title and its central heroes to the January 16 digital release date. From there, we shifted the message toward the Blu-ray and 4K editions, using behind-the-scenes moments, interviews, deleted scenes, and bloopers to show the value of the available extras. We shaped each piece for quick social viewing and closed with direct home-entertainment messaging, creating a simple path from availability to added reasons to engage.
