360 social media marketing, audio visual creative, advertising copywriting, creative services, creative design services, digital creative services, motion graphics animation, organic paid social strategy

Strange World

We developed a social campaign for Strange World that moved from theatrical release updates to character-led, humor-driven, and action-focused content.

For Strange World’s theatrical release, we built a social system that could carry audiences from ticket availability to opening weekend while giving them approachable ways into the film’s characters, humor, and adventure. Countdowns turned key release milestones into clear prompts to buy tickets or see the film in theaters. Carousel series extended the conversation with character introductions, family comedy, creature-focused search prompts, and survival-guide framing drawn from the world of the film. Short video paired the ensemble and action moments with theatrical calls to action and review messaging. Across each format, we shaped the content for quick social reading while keeping every post connected to the same campaign idea. Cynosure developed the release messaging, serialized social concepts, and motion-led assets that made the campaign feel active beyond a single announcement.

Countdowns

We used countdowns to make the theatrical release timeline easy to follow, moving from tickets on sale through one week, three days, and now in theaters. Each post gave audiences a direct, timely reason to act without asking them to decode a new message. Short square motion and a static ticketing announcement kept the release status immediate, while distinct moments from the film gave the recurring format variety.

Carousels

These serialized posts gave audiences more ways into Strange World between major release announcements. We used character reveals to introduce the Clade family, then organized film moments into simple social premises: awkward family interactions, a Where’s Splat? search, advice for escaping peril, and Jaeger’s guide to surviving. Each format made the ensemble, creatures, and adventure world easier to recognize through a clear prompt that could unfold card by card.

Purple alien field populated by Strange World characters, a dog in the foreground, burly explorer at right, and large yellow 'WHERE'S SPLAT?' headline across the top.
Pink, bubble-filled alien landscape with two characters in the foreground and a large beveled yellow headline reading "WHERE'S SPLAT?" across the upper left of the square frame.
Four characters and a dog stand in a pink-purple alien meadow under a large yellow "WHERE'S SPLAT?" headline with a dark purple boulder and stylized trees behind them.
A tense close-up of a character reaching and gripping an edge, face strained, with bold yellow beveled headline reading "JUST HOLD ON" over a pink-purple, hand-painted alien foreground.
Kneeling young character offers a glowing blue trinket to a small blue alien in a dense pink-purple alien field while bold yellow beveled text reads MAKE NEW ALLIES.
Animated film characters crammed on a green hover vehicle amid pink-purple alien flora, with bold yellow beveled headline reading KEEP YOUR CREW CLOSE AT ALL TIMES across the lower foreground.
Close-up of a panicked pilot gripping controls, wearing round goggles and a teal headwrap, with bold yellow beveled headline “FLY RIGHT INTO DANGER” over a purple-pink hand-painted background.
Two animated characters grip a flamethrower shooting fire across a pink-purple alien landscape while large yellow 3D type reading 'BURN EVERYTHING' dominates the upper half of the square promotional card.

Video Assets

We used short-form video to connect the film’s action and ensemble with a concise reason to see it in theaters. The crew-running spot turned the group adventure into a direct theatrical invitation, while repeatable review shells placed critic messaging over different moments from the film. Together, the edits supported release-period attention with quick message holds designed for social viewing.

Cast and Character Cards

We connected the cast of Strange World directly with the characters they brought to life, giving audiences an easy introduction to the voices and personalities behind the adventure.

Split promotional square showing a head-and-shoulders portrait of an adult woman paired with an animated character Callisto against an orange rocky landscape, bold yellow headline, and colorful vertical divider.
Split cast card with a smiling Black woman in braided hair on the left and the animated character Meridian on the right, separated by a colorful wavy divider over a magenta alien landscape.
Split promotional portrait showing a smiling live-action performer on the left and the animated character Ethan on the right, separated by a purple curving divider against Strange World’s magenta alien landscape.
Split promotional image showing a photographed head-and-shoulders portrait of a middle-aged man on the left and Jaeger Clade, a mustached animated adventurer, on the right over a pink-purple alien landscape.

Ready to create something amazing?

Lets Work Together

Get In Touch