To support Haunted Mansion’s home-entertainment release, we built a sustained social system that gave audiences more reasons to revisit the film than a standard availability announcement could. We shaped short-form vertical content around distinct entry points, from movie-night invitations and ghost prompts to deleted scenes, making-of material, attraction Easter eggs, and collectible product. Across digital and Blu-ray windows, each piece connected its call to action to familiar mansion ideas, including portrait reveals, hitchhiking ghosts, and the invitation to bring the ride home. Our role was to edit supplied film, behind-the-scenes, product, and attraction-reference material into platform-native assets that kept the release message consistent while making each post feel worth engaging on its own.
This collection gave the home-entertainment release a recurring presence across vertical social, pairing clear digital and Blu-ray calls to action with different reasons to engage. We used movie-night prompts, ghost assignments, attraction Easter eggs, deleted scenes, behind-the-scenes footage, and product reveals to meet audiences through varied hooks. Each edit treated familiar mansion and ride references as the route into availability, so the campaign could reinforce where to watch or buy without relying on the same release announcement every time.
