The creative process of developing original campaign ideas, content themes, visual directions, and audience experiences that bring a brand strategy to life.
We cut a 30-second vertical supercut that highlights quick comedic beats from Rumi’s scenes and formats them for Instagram.
We collected the show’s recurring “inshallah” moments into a quick character-driven supercut, giving fans a compact joke that plays across very different situations.
We cut Rumi’s most chaotic moments into a quick character reel that lets the reactions around him carry the joke.
We cut Mona’s run for class president into a vertical character moment that lets the family’s hopes, nerves, and generational perspective carry the joke.
We cut Rumi’s family growing pains into a vertical character moment, letting the joke land before the family’s affection sneaks back in.
We cut Lamby’s sweetest and most unhinged moments into a vertical fan-cam that gives this animated character a social-native spotlight.
We framed the streaming announcement as a suspicious early-internet pop-up, letting the series’ own satirical world deliver the call to watch.
We cut together a quick social supercut around the recurring “inshallah” line, letting the show’s character comedy carry the hook.
We framed code-switching as a candid conversation with #1 Happy Family USA’s creative voices, pairing their perspective with footage from the series to give the topic room to land.
We paired Ramy Youssef and Timothy Simons in the recording booth with their animated counterparts, letting fans see how the performances carry straight into the show’s comedy.
We framed 22’s resistance to Earth as the joke, pairing her defiant energy with a clean Disney+ prompt once the short was streaming.
We used clear graphic captions to hold Violet’s hopeful read of a workplace exchange, letting the post stay close to the specificity of her point of view.
