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Invincible Event

We built anticipation for the Invincible season finale by transforming every level of the venue into an immersive extension of the series. The experience combined exclusive talent appearances, interactive activations, collectible merchandise, and an early public look at Invincible VS. Every touchpoint rewarded fans while giving influencers and press memorable, highly shareable moments that drove organic conversation around the finale.

THE CHALLENGE

How do you build anticipation for the season finale of Invincible, one of Prime Video’s biggest series, through an unforgettable fan experience?

OUR APPROACH

Produced an immersive fan experience that transformed every level of the venue into the world of Invincible.
Combined exclusive talent appearances, interactive activations, collectible merchandise, and the first public look at Invincible VS.
Designed every touchpoint to reward fans while inspiring organic social content leading into the season finale.

THE IMPACT

An event fit for a superhero, giving influencers and press countless moments to share while building excitement for the season finale.

Creator Content Videos

stellachuuuuu | thefantasticdrewparker | Juicy.Jacob

Merch

Activations

“Invincible Vs” Interactive Showcase

Prior to the game’s release, attendees got the opportunity to play Skybound’s new Invincible Vs fighting game.

FanDub

We brought in a portable recording booth where content creators recorded their own fan dubs of iconic Invincible scenes, including “Think, Mark!” This allowed each creator to perform and share their reaction in character.

Obi Arisukwu Drawings

Creator Obi Arisukwu (@Obiaris) draws attendees into the Invincible universe.

Conquered Conquest Photo Opp

We 3D-printed a life-size bust of the imprisoned Conquest and installed it as a photo opportunity.
The piece recalled Season 3’s ending, foreshadowed Season 4, and was a hit with attendees and EPs alike.

Hero Mirror

Working with Skybound in collaboration with HeroMirror, we developed an experiential augmented reality (AR) photo opportunity focused on custom characters. Attendees were able to take a picture with characters such as Mark, Allen the Alien, or Thragg.

Thragg Punch Standee

We created a photo opp where attendees could pose next to Thragg so that it looked like he was punching a hole through them
(a signature move throughout Invincible and performed various times by Thragg).

Sequid Invasion

Mimicking a major plot point in the beginning of season 4 we staged an “invasion” of parasitic hive-mind alien Sequids from mars through out the event. A number of Sequid plush toys were given to attendees to take photos with.

Rex Splode Memoriam

Honoring the fallen hero from the end of Season 3 we created a faux memorial as a focal point on the rooftop, welcoming guests into the screening area with an In memorial-style video and a moment of silence.

Custom Cocktail Drinks and Burger Mart Food

Burger Mart is a staple of the show and its marketing so to excite fans, we served Burger Mart-branded sliders and fries. We also made custom cocktail drinks inspired by the characters.