For The Marvels home-entertainment release, we built organic-social assets that made the next viewing opportunity clear while giving audiences a reason to look beyond the feature itself. The campaign began with a concise announcement that connected the title and its central heroes to the January 16 digital release date. From there, we shifted the message toward the Blu-ray and 4K editions, using behind-the-scenes moments, interviews, deleted scenes, and bloopers to show the value of the available extras. We shaped each piece for quick social viewing and closed with direct home-entertainment messaging, creating a simple path from availability to added reasons to engage.
We built a set of vertical social edits that turned the film’s character dynamics, humor, action, and behind-the-scenes material into quick entry points for the digital release campaign. Each piece focused on a different reason to revisit the film while driving toward a clear purchase message.
We used this motion poster to make The Marvels’ digital availability easy to recognize and remember. By moving from the familiar hero image to the title and January 16 release message, the asset gave the home-entertainment campaign a clear foundational announcement for social, establishing when audiences could watch before later pieces introduced reasons to explore the release further.
These vertical promos shifted the conversation from availability to what audiences could discover with the Blu-ray and 4K editions. We brought together behind-the-scenes footage, interviews, deleted scenes, and bloopers to make the range of bonus material immediately legible in a phone-first format. Each edit reinforced that the home release offered more than the film, then directed viewers toward the available editions.
