For The Menu’s home-entertainment release, we built social video that kept the film’s suspense, character dynamics, and food-driven premise in view while giving audiences a clear path to watch on Digital or own on Blu-ray. We used character-led edits to make the ensemble and Margot’s role more immediate, then paired broader suspense hooks with direct ownership messaging. Together, the work gave the campaign multiple ways to reintroduce the film in-feed without relying on a single trailer cut. We shaped each short-form asset for social viewing and connected every narrative entry point to a consistent home-release call to action.
During the Digital window, we used character-focused edits to give audiences quick ways into The Menu’s central mystery. A broader profile piece introduced the film through its diners and distinct character dynamics, while a Margot-led cut focused attention on a key question at the story’s center. By building each piece around a clear narrative hook, we could reconnect viewers with the film before resolving to Digital and Blu-ray availability.
This stream turned The Menu’s tension into a direct reason to watch or own it. We developed several suspense-led angles, from the film’s escalating pressure to its twist-driven premise, so the campaign could keep returning to the title without repeating one message. Each short social edit ultimately made the next step explicit, whether that meant getting it now, watching on Digital, or adding the film to a Blu-ray collection.
