Guardians of the Galaxy

We helped introduce the game’s original interpretation of the Guardians through animated character profiles, informational social assets, interactive dialogue stories, countdown videos, motion graphics, and launch creative. By leaning into the team’s banter and player-driven choices, the campaign gave fans an early feel for the game’s humor, characters, and tone while helping distinguish it from previous Guardians of the Galaxy adaptations.

THE CHALLENGE

How do you make a familiar team feel entirely new?

OUR APPROACH

  • Introduced the game’s original interpretations of each Guardian through animated character profiles and informational social assets. 
  • Turned in-game dialogue into interactive stories that allowed fans to choose Star-Lord’s response and engage directly with the team’s banter.
  • Created countdown videos, motion graphics, and launch assets designed to build anticipation across social platforms.

THE IMPACT

Helped distinguish the game from previous Guardians adaptations while giving fans an early introduction to its characters, humor, and player-driven storytelling. 

In-Universe Stories

Banters

Countdown

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