How do you create a culturally-relevant social hub that appeals authentically to both consumers and other businesses?
OUR APPROACH
Developed creative and concepts that utilized information from social listening, fandom of founder Issa Rae, and community management, to position the brands authentically within culture.
Reimagined new and distinctive branding for each channel honoring each channel’s unique value.
Used analytics to continue to refine the approach to content
THE IMPACT
Growth across all channels across three platforms, an increase in community management and engagement that spawned more awareness for the musicians, actors, and tv shows that the HOORAE team produced.
