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One Night In Miami…

We partnered with the Miami Herald to create and distribute a custom 1964-inspired newspaper that blended authentic archival reporting with new editorial celebrating One Night in Miami… and the Hampton House Museum, generating widespread attention and contributing to a preservation grant for the historic site.

THE CHALLENGE

How do you market a film inspired by history while honoring the real people and places behind it?

OUR APPROACH

  • Partnered with the Miami Herald to make a custom newspaper using authentic 1964 headlines, photography, and archival materials.
  • Combined historic reporting with new editorial celebrating the film and the Hampton House Museum. 
  • Distributed the newspaper to Herald subscribers and museum visitors on release day.

THE IMPACT

The project generated widespread attention and inspired Tito’s Handmade Vodka to provide a grant supporting the preservation of the Hampton House Museum.

Becoming the Icons

We paired the performances in One Night in Miami… with the actors’ own reflections on stepping into the lives of four Black icons | exploring the responsibility, research, and humanity behind becoming Sam Cooke, Cassius Clay, Jim Brown, and Malcolm X.

How We’re Remembered

We looked beyond the single night depicted in the film to explore how Sam Cooke, Cassius Clay, Jim Brown, and Malcolm X would ultimately be remembered | as artists, athletes, activists, leaders, fathers, entrepreneurs, and cultural figures whose influence extended far beyond 1964.

Countdown Cards

We built anticipation for One Night in Miami with a countdown series that moved audiences from the theatrical opening into the film’s Prime Video premiere.

Close-cropped portrait of a formally dressed Black man in a dark suit and striped tie, beside a graphic block reading "ONE NIGHT IN MIAMI... IN SELECT THEATERS TOMORROW."
Four men in period suits stand together at night under warm light, framed by a graphic in the upper-left that reads 'One Night in Miami... Streaming TOMORROW'.

Character Cards

A social-first cast and character series created for One Night in Miami…, featuring Eli Goree as Cassius Clay, Aldis Hodge as Jim Brown, Kingsley Ben-Adir as Malcolm X, and Leslie Odom Jr. as Sam Cooke. Each portrait uses warm period color, bold editorial composition, and colorful cut-paper lettering to connect the ensemble through one visual system while clearly establishing the historical figures at the heart of the film.

Close-up portrait of Leslie Odom Jr. smiling in a maroon suit, pink shirt and neckerchief against a deep green textured background with cut-paper lettering that reads 'Sam Cooke'.
Eli Goree as Cassius Clay in a guarded boxing pose, wearing a blue polo with raised fists, against a warm patterned brown backdrop with colorful cut-paper letters spelling Cassius Clay and the film logo.

Critic Reviews

Dissecting a Scene with Regina King

Static Quote Cards

Video Quote Cards

Newspaper Activation

We partnered with the Miami Herald to bring the history surrounding One Night in Miami… back into the newspaper itself | combining archival reporting, new interviews, historical context, and period-inspired creative into a special print supplement distributed with the paper.

Black-and-white broadsheet front page styled as The Miami Herald with headline 'Sonny's Crown Turns to Clay,' a large boxing-ring photograph, columns of text, a small portrait at right, and an Amazon Studios supplement box.
Tightly framed portrait of Kingsley Ben-Adir in a dark suit and tie on the right, with a broadsheet-style columned article and Amazon Studios header running down the left.
Broadsheet-style newspaper spread with dense columns, a large headline reading "Kemp Powers on Why He Created 'One Night in Miami'", halftone portraits, a boxing photo and an Amazon Studios masthead.
Broadsheet-style page showing a large portrait of Eli Goree as Cassius Clay in a brown suit with fists raised against a gray field, dense editorial columns and small archival black-and-white insets.
Three-quarter portrait of an actor portraying Sam Cooke laughing with hands raised, wearing a maroon suit and pink shirt against a deep blue background beside editorial copy and a vintage boxing poster.
Broadsheet-style layout page resembling a 1960s newspaper with a large headline about Cassius Clay, halftone portraits of four men, columns of copy, archival photos and aged paper textures.
A three-quarter portrait of Aldis Hodge in a dark suit against a deep blue background, hand raised near his face showing a signet ring, with a broadsheet-style text column at left.

Now Playing-Streaming

Regina for Best Director

We put Regina King’s directing process front and center | giving awards voters a closer look at the intention, performance choices, and visual storytelling behind one of One Night in Miami…’s key ensemble scenes.

Retro False Ads

We reimagined the lives and legacies surrounding One Night in Miami… through vintage posters, newspapers, record sleeves, trading cards, and other period-inspired ephemera that felt pulled from 1964.

Two shirtless boxers face forward against a distressed yellow background with bold red diagonal banners naming Sonny Liston and Cassius Clay, headlines about the heavyweight championship and a 'View on Home TV' badge.
Four men in 1960s suits stand in a halftone newspaper-style layout with the headline “Focused On What Matters,” aged paper texture, and a smaller caption referencing Malcolm X.
Vintage-style newspaper front page with headline 'CLAY WINS ON TKO,' central halftone photo of Cassius Clay celebrating in a boxing ring, and side columns including 'One Night In Miami' copy.
Vintage trading-card portrait of Jim Brown shown in a plastic graded case, three-quarter facial view with worn paper edges, muted green background, and a blue oval nameplate reading JIM BROWN.
Vintage-style poster reading 'One Night In Miami' and 'SAM COOKE' with a halftone smiling portrait of a Black man, bold yellow lettering, red marquee dots, and distressed paper texture.

Birthday Cards

Cupcake with orange swirled frosting and a lit candle sits against an orange background, with block-letter text reading "HAPPY BIRTHDAY MUHAMMAD ALI" and the date January 17, 1942.
Green promotional graphic with a pink-frosted cupcake and lit candle, a vintage microphone at right, colorful cut-out letters spelling 'SAM COOKE,' 'Happy Birthday' headline, and the date January 22, 1931.
Cupcake with a lit candle and chocolate curls beside colorful ransom-style block letters spelling 'MALCOLM X' and the text 'Happy Birthday May 19, 1925' on a gray background.

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