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Dolemite Is My Name

We built a campaign for Dolemite Is My Name that celebrated Rudy Ray Moore’s legacy while introducing his influence to a new generation. Across strategy, 360 social, A/V, and design, we developed original concepts and custom content featuring Eddie Murphy and the film’s all-star cast. By pairing entertainment with cultural context around Blaxploitation cinema, the campaign honored longtime fans while helping first-time audiences understand why Rudy Ray Moore still matters.

THE CHALLENGE

How do you celebrate a cultural icon while introducing his legacy to audiences discovering him for the first time?

OUR APPROACH

IMPACT

A social campaign that honored a cultural icon while introducing his story to an entirely new audience.


Cinemagical Reality


Dolemite in 60 Seconds


Talent Capture


Blaxploitation Costumes


Character Cards


Character Reaction Shots

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