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THEM: The Scare

After a three-year hiatus, we reintroduced THEM with a campaign built around fear as both the emotional hook and creative framework. Drawing from the series’ 1990s Los Angeles setting, we used VHS textures, static, analog design, and nostalgia-driven content to create a distinctive visual identity. The campaign spotlighted standout performances, honored Black horror icons, and positioned Season 2 as a bold evolution of the genre.

Countdowns

Yarn Portrait

Kel's portrait rendered in dense embroidered yarn, facial features traced by vivid red stitching and frayed threads against a flat teal stitched background.
Pam Grier as Athena rendered in dense stitched yarn with exposed red thread outlining facial scars and hair, set against a teal embroidered background.
Portrait of Deborah Ayorinde as Dawn rendered with stitched yarn textures, black braided hair and red embroidered highlights against a teal background.

Motion Graphics

Creepy Stop Motion

Character Glitching

Tongue Tied

Low-angle close-up of Athena with red yarn wound across her mouth and eyes, vertical red threads in the background, dramatic shadowed lighting emphasizing texture and tension.
Close-up portrait of Deborah Ayorinde surrounded by strands of red yarn for Prime Video’s THEM: The Scare, set against a dark, textured background.
Close-up portrait of Edmund Gaines with red yarn tightly wrapped across his face and gold-rimmed glasses, set against a deep red threaded background that echoes tangled, frayed fabric.

Script to Screen

VQC

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