
How do you make inclusion part of the creative process instead of just the message?
An inclusive campaign built alongside the community it represented, proving accessibility
and creativity can strengthen one another.
Using clips from the show, these four-card Instagram Stories gave users the opportunity to choose their own adventures within the โAs We See Itโ world. Users could tap through the stories to decide how the story played out.
We created a series of cast-driven countdown cards that built anticipation for As We See Itโs premiere through bold typography, warm portraiture, and the campaignโs expressive hand-painted visual language.






We brought As We See Itโs key art to life by letting expressive, hand-painted shapes bloom around the cast, transforming the quiet portrait into the campaignโs full-color artwork before gently receding.
We transformed cast and creative interviews into social-first content that paired candid behind-the-scenes footage with thoughtful conversations about authenticity, representation, and the lived experiences shaping As We See It.
We designed character-driven quote cards that paired expressive stills with bold, accessible typography to highlight As We See Itโs humor, honesty, and emotional perspective.






We paired memorable dialogue with expressive footage, dynamic motion, and accessible typography to spotlight As We See Itโs humor, honesty, and distinct character perspectives.
We introduced As We See Itโs supporting cast through warm, personality-driven portraits framed by playful graphic details and clear, accessible typography.



We created personality-driven mood boards for Jack, Harrison, and Violet, using playful collage elements to introduce each characterโs interests, style, and point of view ahead of the premiere.



We created a series of simple, calming GIFs inspired by the Roomba scene, using gentle motion and minimalist design to extend As We See Itโs soothing, sensory-friendly tone across social.



We turned Violetโs signature drink from Episode Four into a playful social recipe card, inviting audiences to mix their own version and share favorite cocktails or mocktails inspired by the cast.