For The Bob’s Burgers Movie, we built a social campaign that kept the Belchers’ humor at the center of every release-window message, from anticipation and ticketing through now-playing moments and the Hulu debut. Rather than treating each post as a standard promotional asset, we used the franchise’s food-pun logic, character-specific points of view, and familiar neighborhood settings to make theatrical calls to action feel native to the world fans already knew. Quick teases established the movie’s larger scale, recurring social systems gave audiences more to revisit, and timely posts created fresh reasons to head to theaters. We concepted and designed the campaign’s organic social creative across formats, adapting its voice to each moment without losing the family’s oddball energy.
This collection used a false-poster framing as part of the broader social campaign. With no supporting assets or context supplied, we cannot verify its specific message, references, or role within the release timeline.
We used these quick cuts to make the theatrical release feel like the payoff to full-on Belcher energy, moving from standout movie moments to a clear release or ticketing message. The broader edits reinforced that this was Bob’s Burgers on a bigger canvas, while the burger-suit spot showed how one familiar gag could carry a direct Friday push without losing the family’s humor.
For the Hulu arrival, we treated the streaming announcement like news the whole Bob’s Burgers universe had received at once. Bringing a wide mix of characters into a carousel-style dance sequence gave fans multiple points of recognition and made the update feel communal, while the final message kept where to watch clear.
We extended the Burger of the Day wordplay into a repeatable theatrical social series, using food-pun rewrites of familiar movie-poster language to keep the campaign rooted in a joke fans already associated with Bob’s Burgers. Each character-led spoof made room for a distinct comedic premise while continuing to point audiences toward the film in theaters.
These bumpers gave the theatrical campaign a fast, platform-native way to establish that something big was coming. We paired that simple hook with immediate Belcher-family behavior, so even a six-second tease could signal a larger-scale movie event while landing the May 27 date and theatrical destination clearly.
Father’s Day gave us a timely reason to center Bob and the Belcher family relationship while the movie was in theaters. We used the occasion to turn a seasonal greeting into a now-playing reminder, keeping the joke and the family warmth aligned with the world of the film while giving audiences another reason to notice the theatrical call to action.
We used Tina’s earnest summer-crush perspective to turn a theatrical reminder into a playful DIY guide. The tutorial structure made room for prompts about curiosity, spontaneity, and confidence, giving fans a character-first route into the movie rather than a conventional trailer message, then guiding the idea back to catching the film in theaters.
Wonder Wharf gave us a familiar setting that could make the movie campaign feel bigger while staying inside the Belchers’ world. We turned the social grid into a place to explore, using small discoveries across the panoramic experience to reward attention before directing audiences to the May 27 ticketing message. The format expanded the neighborhood alongside the film’s theatrical event.
