After our work on Scream 5, Paramount brought us back for Scream VI to help extend the franchise’s social campaign into creator culture. We developed and produced creator-led collaborations across makeup, baking, nail art, and short-form horror filmmaking, pairing each artist’s existing craft with the visual language, humor, and New York setting of the film. The result gave Ghostface a way into communities already making and sharing horror-inspired work, while letting each collaboration still feel like the creator who made it.