For the home-entertainment release of Ant-Man and the Wasp: Quantumania, we built a social system designed to move audiences from digital availability to physical ownership. Our approach paired fast, phone-first retail reminders with film-led hooks that gave people more than one reason to engage, from humor and behind-the-scenes access to the Blu-ray collection itself. Short vertical countdowns made the purchase message easy to absorb in-feed, while dedicated physical-media work connected the family’s journey into the Quantum Realm to the product reveal and broader SKU offering. We also adapted key art for the release window. Across the campaign, we shaped the edits, motion, messaging, and retail finishes for social placements.
We made these videos to give the physical release its own reason to matter, helping audiences see Ant-Man and the Wasp: Quantumania as a Blu-ray ownership proposition rather than simply another availability notice. The product piece carried the family’s fall toward the Quantum Realm into the Blu-ray reveal, connecting the film’s premise to the collection of physical SKUs. A separate behind-the-scenes edit broadened that offer with production and interview moments before returning viewers to the retail CTA.
These short vertical placements kept the home-entertainment message active between larger campaign moments. We used them to make the film’s purchase options clear at thumb-scroll speed, moving quickly from an attention hook to digital storefronts, Blu-ray availability, and release information. Their concise structure gave the campaign a repeatable way to reinforce that Ant-Man and the Wasp: Quantumania was available to buy now without asking viewers for much time.
We used this work to extend the retail campaign with entry points rooted in the film itself. A humor-led vertical edit turned character-related lines and moments into a quick route to the buy-now message, making the release feel more conversational than a product-only announcement. We also adapted the established poster into motion so it could continue carrying digital and Blu-ray release callouts across social and digital placements while staying connected to the film’s existing campaign identity.
