Strategic guidance that helps brands create culturally relevant, inclusive, and authentic marketing rooted in community perspectives, audience insights, and emerging trends.
We gave Cassandro’s pride in Mexican wrestling the room to land, building his on-screen quote into a direct invitation to watch the film on Prime Video.
We used a Spanish-language quote attributed on screen to El Santo to connect Cassandro’s release messaging to the pride, daily labor, and visual legacy of lucha libre.
We turned Cassandro’s words on freedom into an illustrated mural reveal that lands with a clear watch-now invitation for the vertical social feed.
Ruth E. Carter breaks down Rudy Ray Moore’s fearless wardrobe | from platform shoes and patchwork denim to the bold colors and silhouettes that made Dolemite impossible to ignore.
Da’Vine Joy Randolph reflects on Queen Bee’s return to the screen | using the character to explore the complicated history, strength, sexuality, and visibility of Black women in Blaxploitation cinema.
David Walker looks beyond the label “Blaxploitation” to explore the movement’s contradictions, independence, and lasting influence on generations of Black filmmakers and storytellers.
Stephane Dunn examines the bold women of Blaxploitation and the complicated legacy of characters who brought strength, sexuality, attitude, and agency to the screen.
Michael Jai White explores the connection between kung fu, Black audiences, and the larger-than-life action language that became part of Dolemite’s unmistakable appeal.
Costume designer Ruth E. Carter breaks down the fearless style of the 1970s and the fashion language that helped make Rudy Ray Moore and Dolemite impossible to ignore.
We used Rudy Ray Moore’s story alongside Rocky to give modern audiences cultural context for his perseverance, independence, and lasting significance within Black entertainment history.
We reframed Rudy Ray Moore’s many rejections as part of a larger cultural story about self-determination, resilience, and building your own lane when the industry refuses to make space for you.
