For Thor: Love and Thunder, we saw the home-entertainment release as a chance to keep the film’s action, humor, and larger-than-life characters in play. We developed short-form video creative, editing film and behind-the-scenes material with bold motion graphics and clear ownership messages for the Digital and physical release windows.
For the Digital release, we made two videos that treated ownership as more time with Thor: Love and Thunder, not simply a purchase prompt. One paired high-voltage film moments with teases of deleted scenes and behind-the-scenes material, while the other put that bonus content front and center. Both landed on a direct Digital call to action, giving fans a clear reason to add the film to their collection.
This group gave the physical home-release window several distinct ways into Thor: Love and Thunder. We created videos around a shared movie night, the ensemble’s chaos, deleted scenes and bloopers, limited-edition collectibles, Thor’s “God Bod,” and the Mighty Thor’s transformation. Film footage, behind-the-scenes material, character callouts, and product-focused motion graphics kept the work varied while pointing viewers to Blu-ray, Digital, and 4K Ultra HD options.
