We created a pair of social videos announcing that Pixar Popcorn was streaming, giving the collection a clear, quick-hit promotional push built for social.
We turned New Year’s resolutions into a playful Pixar Popcorn social idea, reframing the familiar tradition through the personalities and humor of Pixar’s characters.
We created custom Pixar Popcorn buckets in Blender and composited them into scenes from the shorts, placing each one directly inside familiar Pixar worlds. The series turned a simple movie-night object into an in-world promotional device for the collection.
The Pop Kernels series broke the larger Pixar Popcorn collection into individual social pieces centered on specific shorts. Each video gave us another way to keep the collection active after launch while directing attention back to the familiar characters and worlds returning in these new short-form stories.
